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彼得Spannagle
验证专家 in 产品管理
产品经理
彼得在为初创公司和全球品牌开发产品方面有十年的经验. He's worked at scale for companies like 脸谱网, 三星, 和销售团队, in addition to agency and startup environments. 他的主要优势在于用户体验、产品策略和交付.
项目的亮点
专业知识
工作经验
Senior 产品经理
极光太阳能
- Rebuilt the core platform—authentication, 全球导航, 项目清单, 项目概述, and settings—using iterative, 研究, and user-centric methods.
- 将Pendo用于应用内消息、指南和调查的商业案例. Led a cross-org effort to roll out within one quarter.
- 确定产品准备就绪里程碑,并将其映射到客户群体,以便分阶段推出.
- 将数据发送给振幅,并将见解发送给产品和市场团队.
设计主管
FalconX
- 负责光速支持的区块链金融服务平台的品牌和产品设计, Accel, 和驾驶桥楼.
- 聘请并管理一家代理机构,交付品牌、产品和营销成果.
- 建立了用户研究方法、设计和原型工具以及敏捷过程.
- Contributed to business development, 角色, 市场营销, 内容策略, 路线图, 以及产品策略.
产品顾问
脸谱网
- 重新定位产品团队,以实现机器学习在招聘中的业务目标.
- 研究ed insights to understand the root cause of low adoption.
- Headed feature definition, 痛点映射, 用户旅程建模, 车间便利化, 创建待办事项列表, 原型设计, 概念测试.
- Achieved KPIs including a 130% increase in claims within 30 days, 10X increase by EOY — exceeding the annual goal by 9%.
顾问
Salesforce
- Enhanced the mobile experience for 3.5 million users of 销售force.com.
- Spearheaded cross-functional alignment on vision, 机会, and tactics going from undefined to actionable in a single quarter. Mobile improvements made a “top 5” initiative for the year.
- Led mobile first paradigm shifts in 内容策略, 用户体验, 预计2019财年将实现25%的目标增长(5亿美元).
- 发现移动前景的增长趋势以及对移动用户的新见解, 行为, 和设备.
高级经理
三星 Electronics America
- Led experience design and creative direction for 三星 Plus, 三星’s most popular mobile app in the US market.
- Managed a UX team of eight, provided guidance for a 50 person team, 谈判合同, maintained vendor relationships, and oversaw an annual budget of $800,000.
- Refocused 三星 S+ to provide world-class customer care, increasing user base from 12 to 20 million installs, 5 to 8 million monthly active users, and improving app rating from 3.7 to 4.2.
- Worked with executives in Seoul, 山景城, 纽约, 西雅图负责应对Note7危机等特殊项目的战略和执行, 专家文字聊天, 还有优质医疗.
设计主管
etop修建AG)
- 为公司第一个基于云的SaaS产品制定设计定义, 面向专业财富管理人员的B2B瑞士投资银行平台.
- 创建了所有特性和功能的第一个详细描述.
- 根据业务和用户需求对基准进行优先级排序,以定义初始版本.
- Led branding workshops to establish priorities and brand 策略; selected and managed an agency for creative services.
Principal UX Architect
Mobiquity
- 在一家成长中的机构指导和管理一个10人的创意团队,设计iOS和安卓应用程序以及响应式web应用程序.
- 通过调整跨15个团队的创造性方法改进流程,引入以用户为中心, 精益, and collaborative methods including prototypes, 概念设计, and usability testing.
- 专注于交付和满意度;始终如一地按时间和预算交付项目, gaining repeat engagements with 100% client satisfaction.
- 代表公司处理客户事务和外联活动, identifying new 机会, drafting statements of work, 设计评估, and resource allocation.
高级用户体验设计师
NCC Group Domain Services
- 领导计划会议,创建对比,编写UI故事,并确保构建符合规范.
- Established a UCD process within an evolving startup culture, 策略, and tools for capturing client insights.
- 负责市场营销, 销售, 法律, and security teams to define and advance the brand, creating a consistent multi-channel experience.
Senior Interaction Designer
Blue Shield of California
- 担任项目的创意领导,包括主页重新设计和患者评论.
- Defined the structure and behavior of interactive systems.
- Conceptualized and prototyped site maps and information flows, static and clickable wireframes, and detailed specifications.
- 指导离岸资源,包括工作分配、原型设计和代码审查.
创始人
你的自定义博客
- 成立了一家提供精品设计开发服务的公司.
- 为5-15人的团队提供创意指导、项目管理和招聘.
- 创造潜在客户,完成交易,维护多年的客户关系.
- 设计和开发了100多个自定义主题,为“WordPress顾问”建立了#1的页面排名."
项目历史
用户 Centric Methods, Machine Learning and 脸谱网 Recruiting
http://peterspannagle.com/facebook-user-centric-methods-machine-learning-and-recruiting/我是如何帮助一个专注于机器学习的产品团队从表现不佳转变为取得优异成绩的.
As a product consultant, 我的工作是找出他们第一个机器学习功能使用率低的原因. 我将帮助修改产品战略,并与团队一起制定和执行新的路线图.
We launched our first user-centric feature, using more iterative and 研究 methods, and saw dramatic results.
1) 130% increase in claims within 30 days
2) By year’s end, we had a 10X increase in claims from ML features
3)尽管开局不顺,但团队还是超额完成了9%的年度目标
Mobile First 策略 for 销售force.com
http://peterspannagle.com/ux-consultant/Mobile improvements became a “top 5” initiative for 2019. Cross-functional alignment on vision, 机会, and tactics.
创造性和领导团队,以改善销售团队的移动体验.com. I helped articulate a new vision for mobile, 专注于特定的机会和策略,以吸引移动用户并推动增长.
Highlights of revised mobile 策略:
1)移动优先(而非响应式):推动所有用户和设备的改进.
2) Invest in > 1 breakpoint: compared to a fluid grid, 额外的断点和布局更改更难以维护, but can deliver a more tailored mobile experience.
3)模式转换:冗长的产品和功能列表可能会让用户不知所措. Instead, summarize and curate. Then personalize through interaction.
4) Define the mobile use case: "making introductions."
人类长寿公司
http://peterspannagle.com/recently/Led back to back engagements. Delivered on time with 100% customer satisfaction.
第一次接触的目标是制作一个原型,以获得额外的投资. 我整理了他们雄心勃勃的想法清单和应用程序的优先事项, brainstorming and contributing new ideas. 然后,我们将这些概念打包成“视觉叙事”,展示应用的抱负和承诺.
The second engagement was to define MVP and the product 路线图, including creative and technical estimation. 我指导用户研究,包括:组织研究计划, executing the study and synthesizing the results.
教育
Bachelor's Degree in Cultural Geography
University of California - Berkeley, California
认证
Leading for Creativity
视频你
Registered Yoga Teacher
瑜伽联盟
Skills
工具
Trello, Asana, 用户testing.com, Sketch, InVision, Jira, Figma, Zoom
行业专业知识
Digital Agencies, 医疗保健, Electronics
范例
敏捷, 敏捷用户体验, 用户测试, 可用性测试, 定量研究, 敏捷 产品管理, 敏捷工作流
平台
区块链
其他
响应, 用户体验研究, 产品的所有权, 产品管理, Minimum Viable Product (MVP), Lean Product Development, 项目交付, 项目计划, 原型设计, 用户故事, 用户流, 用户的旅行, 用户需求, 用户工作流程, 用户, 可用性, 数字战略, 策略, 战略规划, 增长战略, 用户体验策略, 路线图, 产品路线图, 产品研究, 客户细分, Cross-functional Team Leadership, Cross-functional Collaboration, 定性研究, 产品策略, 企业, 增长, 业务分析, 需求, 营销计划, 用户研究, 商业模式, 产品设计, 产品营销, 产品框架, 创新, 产品发现, 产品交付, 营销策略, Medical 产品经理, 振幅, 金融, 安卓, iOS, 用户旅程地图, 商业策略, Data, 社交媒体, 信息安全
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