大卫·布里顿，美国伊利诺伊州芝加哥市产品经理
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大卫·布里顿

验证专家  in 产品管理

产品经理

Location
芝加哥，伊利诺伊州，美国
至今成员总数
2019年4月3日

戴夫带着一位顾客 & hypothesis-driven approach in defining, validating, and scaling compelling products. He's led mobile/web products in fintech, SaaS, eCommerce, adtech, and marketplaces. 精通策略(差异化), growth, 货币化), 规划(路线图), GTM, MVP design), 执行(积压), user stories, 飞行员管理, A/B tests), 他同样擅长带队, 与用户交谈, 分析行为数据.

产品管理最小可行产品(MVP)货币化软件即服务(SaaS)JiraKanbanHealthcare教育产品经理医疗保健产品经理支付产品经理电子商务产品管理Growth精益产品管理产品参观咨询API产品管理医疗产品管理产品培训

项目的亮点

AutoTrader.ca:即时现金报价
领导产品, partnerships, 飞行员执行, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.
FlyWire |医疗垂直领域
主导市场分析, 产品定义, and GTM strategy for a healthcare billing product for international patients.
珩渥资本|创业
Spearheaded the launch of a high 8-figures SMB lender—from ideation, 机会验证, MVP design, 和市场推广.

Expertise

Fintech增长战略市场平台最小可行产品(MVP)货币化产品营销Roadmaps软件即服务(SaaS)

工作经验

联合创始人| CEO

2018年至今
BookMigo
  • 开发和发展BookMigo, 数字读书俱乐部, that enables shared reading experiences amongst friends and strangers.
  • 发现并验证了热心读者的需求/愿望.
  • Designed and validated the prototype with a focus on delighters (buddy reads, reading challenges).
  • 定义了MVP迭代，GTM计划，以及拥有的backlog.
  • Actively engaged publishers to validate distribution and monetization models.

首席执行官|负责人

2018年至今
ProdRocket
  • 帮助数组.我们定义他们的品牌，定位和产品架构. 主导Array的内容策略和发布.io website.
  • Defined, validated, and executed a monetization/GTM plan for a meditation mobile app.
  • 进行机会分析, 客户发现, 还有音乐辅导应用的产品验证.
  • Defined opportunity and validated the product for a messenger-based productivity app for "teams in the field."
  • 进行市场分析, 商业模式设计, 为房地产中介的短信聊天机器人发现客户.

市场产品总监

2017 - 2019
AutoTrader.ca
  • Led product and product marketing for 20m MAUs and 5k auto dealers—focused on creating value for car shoppers, dealers, and OEMs.
  • Spearheaded the "Instant Cash Offer" launch and GTM which generated eight figures of incremental revenue.
  • Led the transition (with an engineering counterpart) from a squad-based to a tribe-based product development organization.
  • Instituted a mission and OKRs-based roadmap planning process across eight cross-functional squads.
  • Worked with my team to generate ~$5 million from niche ad products (nonprime, 多省升级及OEM关键词征服).

首席客户官

2016 - 2017
BoardOnTrack
  • Led marketing, customer success and product, accountable for recurring revenue for ~200 SaaS clients.
  • Increased net dollar retention by 16% YOY by driving initial product adoption and promoting upgrade offering.
  • Developed product packaging/positioning which revamped sales and customer success decks.
  • Defined the customer journey and service design maps and crafted CS playbook across all touchpoints.

产品管理总监

2015 - 2016
FlyWire
  • Led product and product marketing for all customer-facing products (institutional billing, 消费者支付).
  • Evolved the platform and features to unlock new markets (UK, AU, CA) and verticals (health).
  • Spearheaded higher educational partnerships/integrations to drive $5 million in incremental revenue.
  • 推出了一个网络爬虫来跟踪竞争对手的汇率, 帮助销售额累积约300万美元的预订量.

产品经理-消费者网络

2014 - 2015
FlyWire
  • 利用消费者反馈(访谈), 调查)和A/B测试，以提高15%的付费转化率.
  • 开发/拥有外汇定价策略, aiming to maximize FX revenue (multivariate testing) while accounting for competitor rates and user satisfaction.
  • Released an "advanced funding platform" which reduced payment delivery from 3.5 to 1.5 days.
  • Led the integration of country-specific payments to support growth in China, India, Korea, Brazil, and Africa.

高级助理(企业发展)

2013 - 2014
Enova International (ENVA)
  • Led the full market analysis to identify new LOBs to drive corporate growth and diversification (based on market opportunity and ability to win).
  • Defined and validated product opportunity for SMB lending business, Headway Capital—from business case and MVP design to 飞行员执行.
  • Designed/launched a corporate-wide innovation initiative ("Enovation Tank"), 员工提交想法的地方, 向CEO推销, 并获得批准进行概念验证.

创始人| CEO

2012 - 2014
3D打印机中心
  • Launched the first 3D printer marketplace—reaching $300,000 in sales within 18 months.
  • Build out a Magento-based eCommerce platform, supporting custom pricing across international markets.
  • Formed partnerships with ~15 manufacturers, receiving commissions on drop-shipped sales.

助理(成长营销|策略 & Operations)

2010 - 2013
Enova International (ENVA)
  • Managed a $10 million leads/affiliate budget optimized for LTV and CPA.
  • 领导产品 launch of native apps and mobile web redesign for QuickQuid/Pound2Pocket.
  • Designed a risk-management and process optimization for a 30-person underwriting department.
  • Identified, designed, 并推出了一项预先批准的直接邮寄计划, 美国贷款额增加12%.

运营总监|市场总监

2007 - 2009
Uceda Institute (ESL连锁学校)
  • 监督并负责P&L of an ESL school with ~500 students and ~15 academic/administrative staff.
  • Increased YOY enrollment by 20% and revenue by 15% by improving retention (class quality) and field marketing.
  • 担任九个ESL地点的营销总监, increasing enrollment by 10% through overseas international student partnerships.

AutoTrader.ca:即时现金报价

http://www.autotrader.ca/ico/

领导产品, partnerships, 飞行员执行, and GTM strategy for Instant Cash Offer—from PRD to 500 dealers in 6 months.

Instant Cash Offer deals with real-time condition analysis and "buy offers" from dealers to private sellers.

产品特点:
•消费者旅程:从线上到线下的消费渠道
•消费者和经销商重视宣传和信息
•状况分析和定价引擎
•以城市/地区为基础的经销商领导路线
•经销商仪表板和服务设计地图
•拍卖处置/交付伙伴关系

FlyWire |医疗垂直领域

http://www.flywire.com/

主导市场分析, 产品定义, and GTM strategy for a healthcare billing product for international patients.

I spearheaded the launch of Flywire's second vertical, healthcare. I had to significantly evolve the core platform/capabilities to solve the unique billing needs for hospitals and large clinics.

I worked closely with sales/early adopters to distill customer needs, 识别delighters, 完善价值主张.

珩渥资本|创业

http://www.headwaycapital.com/

Spearheaded the launch of a high 8-figures SMB lender—from ideation, 机会验证, MVP design, 和市场推广.

This project involved a near-prime line-of-credit product for small businesses trying to manage their cash flow and fund inventory.
2009 - 2010

国际关系硕士学位

芝加哥大学-芝加哥，伊利诺伊州，美国

2003 - 2007

心理学学士学位

罗格斯大学-美国新泽西州新不伦瑞克

Tools

Trello, Jira

Paradigms

Scrum, Kanban, 市场平台, Conversion Rate Optimization (CRO)

行业专业知识

Education Technology (Edtech), Healthcare, For-profit Education, Higher Education

Other

软件即服务(SaaS), 故事映射, Fintech, Mobile Apps, 精益项目管理, A/B Testing, User Flows, eCommerce, 商业模式, 最小可行产品(MVP), 金融产品, 客户成功, 货币化, 增长战略, Roadmaps, 待办事项列表, 特性待办事项优先级排序, 通往市场的路线, Lending, 客户发现, 市场研究 & Analysis, Wireframing, Validation, 精益产品开发, 精益创业, 产品营销, Positioning, 合作伙伴关系, Integration, Microsoft Excel, Growth, 产品管理, 业务分析, 需求, 产品策略, 产品路线图, 营销计划, 用户研究, 产品设计, 产品框架, Innovation, 产品的所有权, 产品发现, Education, 教育产品经理, 医疗保健产品经理, 支付产品经理, 社交网络, 广告技术(Adtech), 小型企业, Publishing, 金融建模, 用户旅程地图, APIs, Payment APIs, SQL, 搜索引擎优化营销, 搜索引擎营销(SEM), 电子商务管理

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