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Wasim Ullah
验证专家 in 市场营销
市场营销专家
Wasim is a versatile growth and performance marketing specialist with 10+ years of experience creating a digital presence to generate millions in revenue for industries such as fintech, edtech, 和咨询公司. 他是一名数据驱动的营销人员,擅长在线广告, 搜索引擎优化, 以及使用销售渠道的分析工具, 数据分析, 和自动化. Wasim has worked for Fortune 500 companies to solve complex challenges and scaled startups to achieve their business goals.
项目的亮点
专业知识
工作经验
数字营销分析专员
InPerSuit公司.
- 建立分析跟踪和付费广告账户与这些整合.
- 监督使用SendGrid等工具的营销自动化, 改进了入职电子邮件顺序, 并管理用户细分,以提高用户粘性和留存率.
- 领导客户付费活动和预算策略.
市场分析顾问
阿布扎比港口集团
- 负责客户的整个数字分析基础设施.
- 通过Sitecore和Liana CMS实现客户端数字跟踪.
- Consulted the client on their ongoing marketing campaigns through the lens of data analytics and leveraged marketing automation tools like Hootsuite.
市场营销专家
Toptal客户
- 与高级管理层合作实施谷歌分析 4项目.
- Defined and executed the brand positioning strategy for a SaaS product using detailed personas to inform enterprise sales and asset management and ensure alignment with the target audience's preferences and needs.
- Assisted in 网站 optimization projects using Mixpanel年 insights to inform marketing campaigns and performed email marketing automation for drip marketing, 包括电子邮件自动回复, 通过Mailchimp的这样的工具, GetResponse, 和Klaviyo.
- 使用Canva创建内容, Figma, Adobe Photoshop, Adobe After Effects, 以及人工智能内容创作工具.
绩效营销主管
安盛海湾
- Prepared quarterly forecasts for performance marketing in four markets to achieve business goals set by senior management.
- Analyzed and presented marketing results in the first and second quarters to compare them with WoW, MoM, 及同比表现.
- Helped management analyze business efficiency across multiple digital marketing channels and make data-driven decisions.
- 在执行付费广告活动时进行审计并发现技术缺陷, 营销系统, 和人工智能营销.
- 设置仪表板来跟踪正在进行的结果, 包括App Store优化(ASO)指标和Adobe DTM, 并培训相关利益相关者使其最大化.
市场营销专家
加州大学戴维斯分校
- 为客户的多渠道营销策略做出贡献, 数字通信, 以及跨平台的存在, 包括电子通讯, 网站, 社交媒体, 搜索引擎, 语音搜索优化.
- 在分析的帮助下,咨询客户以提高其营销效率, 结果提高了30倍.
- Handled online reputation management to improve the client's brand visibility across their online media.
谷歌分析专家
Hearst
- Resolved the client's challenges in marketing worth millions of dollars in ad spend within two months for Harper's Bazaar, 优化AD网络,达到卓越效果.
- Helped the client understand their customers' analytics across their marketing platforms to improve their ROI by 3x.
- Consulted with the client on their analytics discrepancy issues and cross-platform tracking using Looker Studio.
数字营销总监
BuyAnyInsurance
- Achieved twice the investment return with 1/3 of the resources in a shorter period than the previous one.
- 在初创公司的营销环境中担任CMO, reducing cost per acquisition by 60% while maintaining a 40% conversion rate through optimized marketing funnels, 包括滴注营销活动.
- Ranked the 网站 in the top three results for its primary keywords in eight months and generated millions in traffic.
- Trained resources with little or zero marketing background to write the best marketing copy and digital advertisement design that improved the click-through rate (CTR) from organic and paid platforms.
- 创建营销系统和自动化, 包括社交媒体营销(SMM)策略, to reduce the human input for customer support through the integration of chatbots and the development of a comprehensive knowledge base.
- 建立的登陆页面产生了95%的业务查询. 将案头调查和联合分析作为营销研究技巧.
- Ran hundreds of A/B testing experiments to make informed decisions that increased the performance of the campaigns ten times.
- 使用Adobe Photoshop和Adobe After Effects创建多媒体内容 and Mailchimp的 for drip marketing and customer engagement.
- 创建一个内容日历,用于在社交媒体和博客上定期发布内容. 利用Wistia作为视频托管平台的参与.
高级数码品牌专员
Vudu广告
- 重组了八家跨国公司的数字业务, 包括富士胶片, IFFCO, 和亚洲Prime会员, 海湾地区在六个月内.
- Built 营销系统 that served the business goals of clients and internal business efficiency. 运用B2B和B2C营销策略.
- 执行需求策划和活动策划,重新设计广告活动, 包括平面广告, for several national and multinational clients that used the through-the-line (TTL) marketing approach.
- Trained and convinced B2B clients with the minimum understanding of new media marketing to integrate it into their marketing plans.
- 使用Adobe Photoshop和Adobe After Effects创建多媒体内容.
数字媒体主管
CFE学院小组
- Contributed to the brand lift campaigns using the TTL marketing approach and generated four times higher customer engagement.
- Performed off-page SEO and curated the 社交媒体 content that tripled the number of leads about upcoming enrollment sessions and courses.
- Adopted MOOC technology for the first time into the institute and reduced resource expense by two-thirds to generate the same income.
- Launched organic viral marketing campaigns for a subsidiary business owned by the institute that doubled the number of Facebook page followers in two weeks.
市场营销助理
imanager
- Participated in marketing planning for 20+ clients and launched their organic 社交媒体 campaigns.
- 创造了广告内容,使在线用户参与度提高了两倍.
- 进行客帖和市场调查, 包括焦点小组和定量研究, 发掘适合客户需求的数字渠道机会, 从而获得客户并创造数百万的收益.
项目历史
为Insurtech领导一代活动
http://www.buyanyinsurance.comCreated paid 社交媒体 and search campaigns that generated more than a hundred thousand B2C leads for an average cost per lead of $4 in one year.
使用聊天机器人的营销自动化
Reduced the human resources input by 1/4 by automating customer support on Meta and the 网站 using ManyChat and 对讲机 chatbot solutions.
餐饮业的有机社会增长
Created content that boosted the presence of the Facebook page in front of the target audience twofold, 创造了超过十万的收入.
教育
工商管理学士学位
旁遮普大学-拉合尔,巴基斯坦
认证
谷歌分析认证
CXL认证优化器
CXL
成长营销专员
CXL
数据分析轨迹
Udacity
增长的主
增长的大学
数字营销电路
大会
面向营销专业人士的数字分析
Coursera
Skills
Core
搜索引擎优化(SEO), 付费广告, 市场营销分析, 市场营销, 数字营销策略, 内容营销, 电子邮件营销, 内容营销策略, 社交媒体营销(SMM), 铅一代, 市场策, 营销策略, 数字营销, 登陆页面, Google标签管理器, 社交媒体策略, 社交媒体管理, 内容创作, 社交媒体发帖, 社交媒体内容, 谷歌广告, 搜索引擎优化反向链接, 页面搜索引擎优化, 线下SEO, SEO关键词研究, Facebook的广告, 点击付费(PPC), Instagram营销, 社交媒体分析, 社交媒体活动, 社交媒体广告, 搜索引擎营销(SEM), 漏斗营销, 营销领导, 关键字研究, 搜索引擎优化工具, 搜索引擎优化内容, Omnichannel营销, 电子邮件广告, 电子邮件营销自动化, 数字营销最佳实践, B2C营销, 营销技术(MarTech), 营销业务, 谷歌付费广告, 滴营销, 营销活动, Facebook营销, 谷歌搜索引擎优化, 营销自动化, 销售业绩, 转化率优化(CRO), 漏斗优化, 增长的黑客, A / B测试, 有机社交媒体, 社交媒体, 市场营销研究 & 分析, 文案, 内容, 品牌, 内容策略, TikTok广告, LinkedIn的广告, 市场研究 & 分析, 首席营销官(CMO), 产品营销, 应用商店优化(ASO), 产品定位, 影响力营销, 搜索引擎优化审计, 品牌营销, 客户互动, 印刷广告, 案头研究, 企业销售, 人工智能营销
平台 & Tools
谷歌分析, 谷歌分析 4, Instagram广告, 谷歌广告管理器, Mixpanel年, Mailchimp的, GetResponse, 营销平台, 亚马逊的搜索引擎优化, TikTok, Klaviyo, HubSpot的, Zoho, CRM系统
商业模式
企业对消费者(B2C), B2B, B2C, SaaS产品营销, 软件即服务(SaaS), 企业对企业(B2B)
Other
增长的市场营销, 营销计划, 数字战略, 创业公司, B2B潜在客户生成, 网站优化, 咨询, Facebook的像素, 登陆页优化, 增长战略, 广告, 路线图, 获取客户, 付费搜索, 客户之旅, 角色, 启动策略, 实现, 带领营销, 市场研究, 电子邮件传递, 滴邮件, Email, 渠道管理, 成长策略顾问, 集成, 数据收集, 营销归因, 创业营销, 付费媒体, 外展, 销售漏斗, 谷歌广告专家, 数据分析, 视频编辑, Edtech设计, 电子商务, Food & 饮料, Shopify, 医疗保健, Snapchat, Cryptocurrency, 订阅, Fintech, 项目管理, 产品品牌, 战略规划, Agency, 播客, 谷歌购物, 库存管理, 业务发展, 合作伙伴关系, 内容写, 人工智能(AI), 扩展, 适应市场, 产品发布, 直接回应, YouTube, 销售效果, SendGrid, 营销计划, B2B营销, 海外市场营销, Sales & CRM平台, 统计数据, 信息技术, 产品的增长, 数据分析, 广告网络, Adobe DTM, 电子邮件自动回复, 营销渠道策略, 活动计划, 焦点小组, 客人发, 资产管理, 定量研究, 在线声誉管理, 分析, 对讲机, 数字通信, 语音搜索优化, Hootsuite, 联合分析, AI内容创作, 病毒式营销, 多渠道营销, 多媒体, 数字通讯, 需求计划
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