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Cenk Imren
Verified Expert in Marketing
Marketing Expert
Cenk是一位经验丰富的营销自动化专业人士. 8年以上电子商务工作经验, travel, real estate, tobacco, consumer electronics, and service industries, he has led projects across Switzerland, France, Benelux, USA, and the MEA region. 他从客户和机构合作中获得了宝贵的经验, 从战略规划到执行. Cenk精通Salesforce Marketing Cloud,并拥有Iterable专业知识.
Project Highlights
Expertise
Work Experience
Senior Marketing Automation Manager
PadSplit
- 设计旨在提高B2B和B2C转化率的用户旅程.
- 通过SendGrid发起活动和特别的电子邮件,以提高品牌知名度和推动预订.
- 集成和改进的细分解决方案,在各种渠道上创建更个性化的通信.
- 雇佣并管理一个三人团队,以提高营销活动的成功率和效率.
- 为高级管理团队准备高级报告.
Marketing Automation Consultant
Ink Consulting
- 为欧洲客户提供Salesforce Marketing Cloud的技术和功能咨询服务.
- 支持销售团队的售前活动.
- 管理长期项目,改善客户关系.
- 为数据处理开发定制解决方案, integrations, 以及第三方应用程序的活动.
- 维护现有的Salesforce Marketing Cloud平台,以保持数据的完整性,并确保通信发送没有问题.
Marketing Automation Consultant
Emakina
- 为EMEA地区的大公司策划和建立营销自动化概念, including data analysis, segmentation, 以及多渠道互动的客户旅程.
- 开发客户销售之间符合gdpr的集成, service, commerce systems, and marketing cloud.
- Designed email concepts, 用AMPscript和服务器端JavaScript编码,以实现个性化和自动化.
- 在不同的项目和Salesforce Marketing Cloud上领导和培训了一个两人的团队.
Digital Marketing Specialist
KLM Royal Dutch Airlines
- 通过减少创建时间和适应更个性化的内容,改进了比荷卢市场的时事通讯创建过程.
- 通过创建内部个性化和细分请求,减少了对第三方的依赖.
- 在Salesforce Marketing Cloud中使用HTML构建了一个安全的仪表板, CSS, AMPscript, and server-side JavaScript. It resulted in login-protected pages, 降低了发送前检查的持续时间, 并允许用户友好的更新选项.
Project History
KLM Dashboard
使用CloudPages为荷兰皇家航空公司(KLM Royal Dutch Airlines)设计和开发Salesforce Marketing Cloud仪表板.
该解决方案在Salesforce CloudPages中构建, 使用不影响用户许可证的自定义登录访问. 它是用AMPscript、服务器端JavaScript、HTML、CSS、SQL和自动化开发的.io.
全球厨具品牌Salesforce营销云迁移
成功将知名厨具品牌的营销自动化架构迁移到Salesforce marketing Cloud.
Rapsodo's Migration to Iterable
管理Rapsodo的B2B和B2C数据结构的迁移, email campaigns, 并从Salesforce Marketing Cloud流向Iterable.
同时管理迁移和维护现有数据, 我还通过添加更多个性化和结构变化来改进战役逻辑.
营销自动化管理的PadSplit
增加电子邮件互动和投资回报,开始个性化的活动.
Education
营销传播专业硕士学位
伊斯坦布尔比尔吉大学-伊斯坦布尔,土耳其
工商管理学士学位
Balikesir University - Balikesir, Turkey
Certifications
Pardot Specialist
Salesforce
DESelect Certified
DESelect
Salesforce认证营销云顾问
Salesforce
Salesforce认证营销云管理员
Salesforce
Salesforce认证营销云开发人员
Salesforce
Salesforce认证营销云电子邮件专家
Salesforce
Skills
Core
Marketing Automation, Email Marketing, Omnichannel Marketing, Digital Marketing Strategy, Email Marketing Automation, Funnel Analysis, Cold Emailing, Marketing, Paid Advertising, Email Campaigns, Campaign Management
Technical
SQL, HTML, CSS, JavaScript
Platforms & Tools
Google Analytics, Mailchimp, Salesforce Marketing Cloud, Pardot, HubSpot
Other
AMPscript, Server-side JavaScript, Implementation, Lead Marketing, Email Delivery, Drip Email, PHP, Node.js, Business, Digital Strategy, User Experience (UX), Marketing Cloud, DESelect Segment, Customer Journeys, Solution Design, Consulting, Selligent Marketing Cloud, Iterable, Marketing Plans, Integration, Zapier, Segment.io、报表、数据管理、用户体验设计、Twilio、SendGrid
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